Amazon’s Leadership Principles

What is it?

Leadership principles are code or values that describe:

1.      How Amazon does business

2.      How leaders lead

3.      How customers are kept at the center of every decision

Why have leadership principles?

It reminds everyone the focus on how work should be done to meet Amazon’s mission of being:

1.      the most customer-centric company

2.      best employer

3.      safest place to work

What are the Leadership Principles?

Customer Obsession

As a leader you understand customers needs and then work backwards to create solutions for them. This builds their trust!

Ownership
As a leader you support your team and then go beyond to guide others in the company towards solutions, learning, and change. The focus is on immediate and long-term goals!

Invent and Simplify
As a leader you are curious, open to taking risks and making mistakes, you are looking for new ideas from everywhere, and bringing others together to invent and create new solutions.

Are Right, A Lot

As a leader you know important information and how everything works. You have strong judgement, you hear and learn from various people, have strong instincts, and challenge others to think in a positive and collective way.

Learn and Be Curious

As a leader you are always learning, improving yourself, and curious to new ideas that can be explored.

Hire and Develop the Best
As a leader you support your team by coaching them, building their skills, and guiding them to the next promotion!

Insist on the Highest Standards
As a leader you have high standards, first for yourself and then from your team. You have a drive to deliver high quality products, services, and process. You jump on the opportunity to fix problems!

Think Big
As a leader you think differently and find new ways to service customers. Being bold and creating results to inspire everyone!

Bias for Action
As a leader you take calculated risks, meaning you jump into action when the opportunity comes because you know speed matters in business.

Frugality
As a leader you work with the resources you have like budget, team, and what is available. You can accomplish more with less!

Earn Trust
As a leader you are a role model, you listen carefully, you speak and treat others with respect. You take ownership and are open when you make mistakes. You and your team aim for the best by building everything on trust!

Dive Deep

As a leader you relate to others, you ask good questions, you question information and data, and you have visibility on all levels so you can bring change!

Have Backbone, Disagree and Commit

As a leader you respectfully challenge others when you have a different way of thinking about things. You have a solution or idea to present, which you are ready to back up!

Deliver Results

As a leader you see any problem as a challenge that can be solved. You deliver results on time and with the right quality!

Strive to be Earth’s Best Employer
As a leader you create a safe, productive, diverse, and supportive team. You lead with empathy, having fun, making things easy for your team members, and energize them with a positive vision. You believe in your team members and support their success!

Success and Scale Bring Broad Responsibility
As a leader you are humble and know that you are not perfect. You find ways to connect your work to the community, planet, and future generations. You make things better for your team, for others, who we work with, and those who we come across.

To read the full article visit: Amazon's Leadership Principles (aboutamazon.com)